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Warning: you get the engineer, not a sales rep

Custom software, no agency in between.

I'm Francesco De Giorgio, a software engineer. I spent ten years inside systems that could not afford mistakes: Telepass, Autostrade, LuisaViaRoma. Today that level of engineering builds websites, e‑commerce, mobile apps and booking platforms for businesses that want to grow for real. Here you talk directly to the person writing the code.

Services

What I build for you

01

Websites & e‑commerce

From a site that presents your business properly to a complete online store. Fast, indexed on Google, measurable: a website done right is a salesperson that works at night too.

React · Angular · SEO · Analytics

02

iOS & Android apps

Apps published on the App Store and Google Play, or installable PWAs that skip the stores. I have done it several times: beach umbrella booking, orders from the sunbed, fan‑to‑celebrity chats.

Angular · Ionic · React Native · Capacitor

03

Booking & back offices

Booking platforms with online payments, calendars, admin areas and reporting. It's my daily bread: I built an entire product on top of it, Prenoo.

Node.js · MongoDB · Stripe

04

Automation & AI

A site that translates itself into 9 languages, listings and content drafted with AI and reviewed before going live, repetitive workflows that disappear. I have already built it for Ci vediamo in Calabria.

API · LLM · Programmatic SEO

Work

Real things, in production

01  ·  2025–today  ·  Founder, full‑stack, SEO

Prenoo

A SaaS for sports booking and club management: courts, courses, members and payments in one platform. Conceived, designed and developed from scratch.

React · Node.js · MongoDB · Stripe

See the project ↗
Prenoo, sports booking platform
Ci vediamo in Calabria, travel platform

02  ·  2026–today  ·  Founder, full‑stack, SEO

Ci vediamo in Calabria

A travel platform with activities, events and rentals in 9 languages: technical SEO, AI‑assisted content and booking requests that land directly with the local businesses.

React · Node.js · MongoDB · Multilingual AI

See the project ↗

03  ·  2020–today  ·  iOS / Android app

Single Fin Dog Beach

The app of the best known dog beach in Tuscany: umbrella booking, bar orders and online payments. On the App Store and Google Play, and as a PWA.

Angular · Ionic · Capacitor · Stripe

See it on the App Store ↗
Single Fin Dog Beach app

Path

Ten years in systems that cannot fail

Payments, motorways, e‑commerce with millions of visits: I learned the craft where a mistake is expensive. Today that discipline works for businesses like yours.

  1. Telepass

    Front‑end developer on the Italian electronic tolling systems.

  2. Cartasì → Autostrade Tech

    Digital payments, then the integrated traffic management system.

  3. LuisaViaRoma

    Front‑end developer on enterprise fashion e‑commerce, for five years.

  4. RJC Soft · Team Leader

    Front-end coordination and development of the FanMsn app, live on the stores.

  5. Prenoo

    Founder and full‑stack developer of the sports booking SaaS, live in production.

  6. Ci vediamo in Calabria

    Founder of the travel platform in 9 languages: technical SEO and AI content.

Method

Why one engineer beats an agency

1

No broken telephone

You talk to the person who designs and writes the code. No account managers, no bouncing between departments: decisions happen in a single call.

2

A clear quote, upfront

Analysis, proposal and costs in writing before we start. If something changes along the way, you hear it straight away, not on the invoice.

3

From domain to stores

Design, development, release, measurement and support: one person responsible for the whole life cycle of your product.

Listen Proposal Build Launch Support

Francesco De Giorgio

Who is behind this

A computer engineer with a degree from the University of Pisa, raised on digital payments and large e‑commerce, today team leader at RJC Soft and founder of Prenoo and Ci vediamo in Calabria. Anything with circuits inside fascinates me: computers, synthesizers, microwave ovens. When I'm not writing code, I make music.

Questions

The things people always ask

Do you only work in Pisa?

No. Pisa is my base, but I work remotely with clients across Italy and abroad: calls, regular demos and online delivery. When it matters, I travel.

Do you publish the app on the stores yourself?

Yes, I handle it: developer accounts, store listings, screenshots and the Apple and Google review process. I have already done it for Sunset Beach Club, Single Fin and FanMsn.

How does the quote work?

First we talk about the project, then you get a written proposal with costs and timing. No commitment until you approve it, and if something changes along the way you hear it straight away.

Do the website and the app stay mine?

Yes: code, domain and accounts are all in your name. If one day you want to continue with someone else, you are free to do so.

Do you also work on existing websites?

Yes: restyling, rebuilds and maintenance. I start by reviewing what is already there, then tell you plainly what I would keep and what I would change.

06 · Contact

Got a project
in mind?
Let's talk.

Fill in the brief below, or just write me a couple of lines. I reply within 24 hours with an honest first assessment. Even when the answer is "you don't need an app".

Guided brief

Four questions and we're halfway there

Nothing is stored here: your answers compose the message that you send yourself, from WhatsApp or from your own email.

01 · What do you need?
02 · Where are you now?
03 · When would you start?
04 · Indicative budget
Message preview